Conversion Tracking on WordPress - Technical SEO Playbook

Easy Recommended

Thank You Page (Reliable)

Redirect users to a unique URL after form submission. This is the most accurate method effectively preventing duplicate counting.

1

1. Create the Page

1

Create a new Page in WordPress titled 'Thank You'.

2

Slug: /thank-you/ or /quote-received/.

3

Add content: 'Thanks for your request. We will be in touch shortly.'

4

Set this page to noindex so organic traffic doesn't skew data.

2

2. Configure Redirects (By Plugin)

1

Gravity Forms: Settings > Confirmations > Default Confirmation > Change 'Confirmation Type' to 'Redirect' > Select your Thank You page.

2

WPForms: Settings > Confirmations > Change 'Confirmation Type' to 'Go to URL (Redirect)' > Enter URL.

3

Contact Form 7: Requires 'Redirection for Contact Form 7' add-on plugin. Install it, then go to Form Settings > Redirect Settings.

4

Elementor Forms: Click Form Widget > 'Actions After Submit' > Add 'Redirect' > Open 'Redirect' tab > Paste URL.

3

3. Configure GA4

1

Go to GA4 Admin > Events > Create Event.

2

Custom Event Name: generate_lead

3

Matching Conditions: page_location contains /thank-you/

4

Mark this event as a Key Event (Conversion) in the Admin panel.

Advanced

GTM Form Listener (Advanced)

Track AJAX form submissions without a redirect. Better for User Experience but trickier to set up.

1

1. Google Tag Manager

1

Enable the 'Form Submission' trigger in GTM.

2

Create a Trigger: Type 'Form Submission' > Check 'Check Validation'.

3

Fire On: Page Path contains /contact/.

4

If standard listener fails (common with AJAX forms), install a custom 'AJAX Form Listener' tag template from Simo Ahava.

2

2. Data Layer Push

1

Many plugins (like Gravity Forms) can push to Data Layer automatically.

2

Enable 'Output Data Layer' in plugin settings if available.

3

Create GTM Trigger: Custom Event > Event Name: gtm4wp.formSubmitCompleted (if using GTM4WP plugin).

Intermediate

CRM Integration

Send conversion data directly to your CRM (HubSpot, Salesforce, Zoho).

1

1. HubSpot WordPress Plugin

1

Install 'HubSpot All-In-One Marketing'.

2

It automatically captures all non-HubSpot forms (Gravity, CF7, etc.) and logs them into the CRM.

3

This serves as a backup source of truth for conversions.

2

2. Webhooks (Zapier)

1

If no direct integration exists, use Webhooks.

2

Gravity Forms > Settings > Webhooks.

3

Send payload to Zapier, then to Google Ads Offline Conversions or your CRM.

Conversion Tracking

Prerequisites