Conversion Tracking on Mailchimp - Technical SEO Playbook

Intermediate Recommended

Form Submission Tracking

Track when users submit signup forms.

1

Thank You Page Method

1

Configure form to redirect to thank-you page after submission.

2

Landing Page Editor > Form Settings > Confirmation.

3

Select 'Redirect to URL' > Enter thank-you page URL.

4

Track pageviews on thank-you URL as conversions in GA4.

2

GA4 Event Setup

1

In GA4: Admin > Events.

2

Create event based on page_location containing '/thank-you'.

3

Mark event as a Key Event (conversion).

Advanced

GTM for Advanced Tracking

Use Google Tag Manager for custom tracking.

1

Add GTM Code

1

Website Settings > Custom Code.

2

Add GTM script to Head section.

3

Add GTM noscript to Body (if available).

4

Configure tags and triggers in GTM.

2

Form Listener

1

Mailchimp forms may not trigger standard GTM form submit.

2

Use Custom Event trigger based on form completion.

3

Or rely on thank-you page pageview trigger.

Easy Recommended

Native Reports

Mailchimp's built-in analytics.

1

Landing Page Reports

1

Campaigns > Reports > select landing page.

2

View: Total visits, conversions, conversion rate.

3

Useful for basic metrics, but limited detail.

Conversion Tracking

Prerequisites