Meta Descriptions
5-10 minBeginner
Mailchimp provides meta description fields for landing pages and website pages in the SEO settings.
Prerequisites
- Mailchimp account
- Landing page or website
Easy Recommended
Landing Page Description
Setting meta descriptions for landing pages.
1
Access SEO Settings
1
Open landing page in editor.
2
Click Settings or gear icon.
3
Find 'SEO' or 'Search engine listing' section.
4
Enter meta description in designated field.
2
Writing Guidelines
1
150-160 characters: Optimal display length.
2
Include CTA: 'Sign up today', 'Download free guide'.
3
Keywords: Natural placement of target terms.
4
Value proposition: Why should someone click?
Verification Checklist
- View Meta