Meta Descriptions
5-10 minBeginner
Substack auto-generates meta descriptions from your post subtitle or first paragraph.
Prerequisites
- Substack publication
Easy Recommended
Subtitle as Description
Your subtitle becomes the meta description.
1
How Substack Handles It
1
Priority 1: Your post subtitle.
2
Priority 2: First 160 characters of content.
3
Always set a subtitle—it's your meta description.
2
Subtitle Guidelines
1
150-160 characters: Optimal length.
2
Include keywords: Natural placement.
3
Call to action: 'Learn', 'Discover', 'Why you should...'
4
Expand on headline: Don't repeat it.
Verification Checklist
- View Meta
- Social Preview