Title Tags
5-10 minBeginner
Substack generates title tags from your post headlines. Optimization focuses on crafting effective headlines.
Prerequisites
- Substack publication
Easy Recommended
Post Headline Optimization
Your headline is your title tag.
1
Title Tag Format
1
Format: {Your Headline} - {Publication Name}
2
Example: How to Write Better Headlines - The Marketing Weekly
3
Substack appends your publication name automatically.
4
Cannot add custom SEO title separate from display headline.
2
Headline Best Practices
1
50-55 characters: Prevents truncation in search.
2
Primary keyword first: Front-load for SEO.
3
Be specific: Numbers, outcomes, and specificity perform well.
4
Avoid ALL CAPS: Looks spammy in search results.
Verification Checklist
- View Source
- Google Search