Title Tags
Medium automatically generates title tags from your story headlines. Understanding how to optimize them is key for search visibility.
Prerequisites
- Medium account
- Published or draft stories
Story Headline Optimization
Your headline becomes your title tag.
How Medium Handles Titles
Your story headline becomes the <title> tag.
Format: {Your Headline} | by {Author Name} | {Publication} | Medium
If no publication: {Your Headline} — {Author Name} | Medium
Medium appends branding automatically—you cannot remove it.
Headline Best Practices
Keep it under 50 characters to prevent truncation.
Front-load keywords: Primary keyword first.
Numbers work: '7 Ways to...' performs well.
Avoid clickbait: Medium penalizes it algorithmically.
Subtitle Impact
Your subtitle appears in meta description, not title.
Use the subtitle to add context and secondary keywords.
Together, headline + subtitle should tell the full story.
Verification Checklist
- View Source
- Google Search