Title Tags on WordPress.com - Technical SEO Playbook

Easy Recommended

Basic Title (All Plans)

Using the post title as your SEO title.

1

Post/Page Title

1

The H1 title you enter becomes the default <title> tag.

2

Format: {Post Title} — {Site Name}

3

Keep titles under 60 characters for full display in search results.

4

Front-load keywords at the beginning of the title.

2

Site Title & Tagline

1

Settings > General > Site Title.

2

This appears after the em-dash in page titles.

3

Keep it short—your brand name is sufficient.

4

Tagline appears in browser tab on homepage.

Easy Recommended

SEO Title Override (Premium+)

Custom SEO titles separate from display titles.

1

Enable SEO Tools

1

Requires Premium plan or higher.

2

Tools > Marketing > Traffic > SEO.

3

Toggle 'Allow search engines to index this site' ON.

2

Set Custom SEO Title

1

Edit any post or page.

2

Open Post Settings sidebar (gear icon).

3

Scroll to 'SEO Title' field.

4

Enter custom title (different from display title if needed).

5

Preview shows how it will appear in Google.

3

Homepage Title

1

Settings > General > Site Title.

2

For static homepage: Edit the page and set SEO title.

3

For blog homepage: Tools > Marketing > SEO > Homepage SEO.

Easy

Title Best Practices

Optimization tips.

1

Format Guidelines

1

Length: 50-60 characters max.

2

Structure: Primary Keyword | Secondary Keyword — Brand

3

Avoid: ALL CAPS, excessive punctuation, keyword stuffing.

4

Include: One primary keyword, front-loaded if possible.

2

Common Issues

1

Duplicate titles across posts—make each unique.

2

Generic titles like 'Home' or 'Blog'—be descriptive.

3

Truncated titles in search results—check character count.

Title Tags

Prerequisites