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Title Tags

5-10 minBeginner

Title tags on landing pages impact both SEO and paid traffic quality scores. Leadpages provides complete control over page titles through their editor. This guide covers optimizing titles for conversions AND search visibility.

Prerequisites

  • Leadpages account
  • Landing page created or in progress
  • Understanding of page purpose (lead gen, sales, etc.)
Easy Recommended

Page Settings Method (Recommended)

Configure SEO title directly in Leadpages page settings—the standard approach for all landing pages.

1

Access Page Settings

1

Open your landing page in the Leadpages builder

2

Click the gear icon (Page Settings) in the left sidebar

3

Or: Click 'Page Settings' tab at the top

2

Navigate to SEO Section

1

In Page Settings, find the 'SEO' tab

2

You'll see fields for: Page Title, Meta Description, Favicon

3

Focus on 'Page Title' for title tag optimization

3

Write Optimized Title

1

Enter your SEO title (under 60 characters)

2

Formula: [Main Benefit] | [Brand Name]

3

Example: 'Free Marketing Guide | Growth Academy'

4

Include primary keyword if targeting organic search

5

Match title to ad copy if this is for paid campaigns

4

Save and Publish

1

Click 'Save' to apply changes

2

Publish page to make it live

3

Verify in browser tab and page source

Best Practices

Do

  • Keep titles under 60 characters
  • Lead with primary benefit or value
  • Match title to headline on the page
  • Include brand name for recognition
  • Use action words: Get, Download, Discover, Learn
  • Match ad copy when used for paid campaigns
  • Make titles unique for each landing page

Don't

  • Use generic titles like 'Landing Page'
  • Overpromise what the page delivers
  • Keyword stuff or use unnatural language
  • Copy titles from other pages
  • Make titles too long (truncation)
  • Forget to update after changing page content
  • Use ALL CAPS or excessive punctuation

Verification Checklist

  • View page source > Search for <title>
  • Check browser tab shows correct title
  • Test on Facebook Debugger for social preview
  • Verify title is under 60 characters total
  • If paid traffic: Check Quality Score isn't affected

Pro Tips

  • Match your title to Google/Facebook ad headlines for consistency
  • For SEO landing pages, research keyword volume before committing
  • Use SERP simulator tools to preview how title will display
  • Track which titles lead to higher GA4 engagement metrics
  • Test question titles for curiosity-driven audiences
  • Include year for 'evergreen' content: '2024 Marketing Guide'

Common Issues & Fixes

Problem: Title not showing after publishing
Solution: Clear browser cache and check again. If still not working, verify you saved changes in Page Settings > SEO section.
Prevention: Always check browser tab shows correct title after publishing.
Problem: Title looks different in search results
Solution: Google may rewrite titles. Usually happens if title doesn't match content or is too long. Make sure title accurately describes page content.
Prevention: Keep titles under 60 characters and relevant to content.
Problem: Same title on multiple landing pages
Solution: Each page needs a unique title for SEO. Duplicate titles cause confusion for search engines and users. Update each page's title in Settings > SEO.
Prevention: Create a naming convention for landing page titles.
Problem: Low Quality Score on Google Ads
Solution: Title mismatch with ad can hurt Quality Score. Ensure landing page title closely matches your ad headline for relevancy.
Prevention: Align landing page title, headline, and ad copy before launch.