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Title Tags

5-10 minBeginner

Title tags are the clickable headlines in search results. In Shopify, these are generated automatically from your Product/Page titles but can be customized in the "Search engine listing preview" section.

Prerequisites

  • Shopify Admin access
Easy Recommended

Shopify Admin (Standard)

The built-in way to edit titles for Products, Collections, Pages, and Articles.

1

Edit Page SEO

1

Go to the Product, Collection, or Page you want to edit

2

Scroll to the very bottom to "Search engine listing"

3

Click "Edit"

4

Enter your custom "Page title"

5

Ideally keep it under 60 characters

6

Click Save

Best Practices

Do

  • Include primary keywords near the start
  • Keep it unique for every single product
  • Use patterns like "Product Name - Category | Brand"

Don't

  • Leave it default if the product name is internal/messy
  • Stuff keywords
  • Exceed 60 characters consistently

Verification Checklist

  • Check the browser tab title matches your input
  • View Source and search for <title>
  • Ensure title is not truncated in Google Preview