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Hreflang Tags

30-60 minAdvanced

If you use Shopify Markets to sell internationally, Shopify automatically handles hreflang tags for you. Manual intervention is only needed for complex multi-store setups.

Prerequisites

  • Shopify Markets configured
Easy Recommended

Shopify Markets (Automatic)

The best way to handle international SEO on Shopify.

1

Configure Markets

1

Go to Settings > Markets

2

Add a market (e.g., 'Europe')

3

Add languages to that market

4

Shopify automatically generates subfolders (e.g., /fr-fr/, /de-de/)

5

It injects the correct hreflang tags automatically

Verification Checklist

  • View source code of a localized page
  • Search for 'hreflang'
  • Ensure it points to itself AND the alternatives