ActiveCampaignAEMBeehiivBigCommerceBloggerBrevoClickFunnelsConcrete CMSContentfulConvertKitCraft CMSCustomDev.toDrupalExpressionEngineGetResponseGhostGravHashnodeHubSpotInstapageJoomlaKenticoKlaviyoLeadpagesMagentoMailchimpMediumOctober CMSPrestaShopSanityShopifySilverstripeSitecoreSquarespaceStrapiSubstackTYPO3UmbracoUnbounceWebflowWixWordPressWP.com

Title Tags

5-10 minBeginner

Title tags are crucial for Blogger SEO. Blogger generates title tags from your post titles, but you can customize them through blog settings, individual post settings, and template editing. This guide covers all approaches from simple to advanced.

Prerequisites

  • Blogger/Google account
  • Blog admin access
  • Basic understanding of HTML (for template method)
Easy Recommended

Post Title Optimization (Recommended)

The simplest approach—optimize your post titles directly. Your post title becomes the title tag automatically.

1

Understand the Default Format

1

Blogger's default title format: {Post Title} | {Blog Name}

2

Example: 'How to Bake Bread | My Cooking Blog'

3

The blog name is appended automatically to every page

4

Homepage shows: {Blog Name} only

2

Write Optimized Post Titles

1

Keep titles under 50 characters (blog name adds more)

2

Place primary keyword at the beginning

3

Use numbers when relevant: '7 Tips for...'

4

Be specific: 'How to Bake Sourdough Bread' vs 'Bread Recipe'

5

Match search intent: What would users type?

3

Set Your Blog Name

1

Go to Settings > Basic

2

Edit 'Title' field

3

Keep blog name short (15-20 characters ideal)

4

Use brand name or targeted keyword

Blog name appears on every page, so shorter is better

Best Practices

Do

  • Keep post titles under 50 characters (blog name adds ~15 more)
  • Front-load keywords at the beginning of titles
  • Make every title unique across your blog
  • Use a short, memorable blog name
  • Write titles for humans first, search engines second
  • Include numbers when relevant: '10 Ways to...'
  • Match titles to search intent

Don't

  • Keyword stuff: 'SEO Tips, Best SEO, SEO Guide, SEO Help'
  • Use the same title for multiple posts
  • Make titles too long—they will be truncated
  • Use ALL CAPS or excessive punctuation!!!
  • Use vague titles like 'Post #47' or 'Update'
  • Forget your blog name adds to title length
  • Use misleading clickbait titles

Verification Checklist

  • View page source (Ctrl+U / Cmd+U) and search for <title>
  • Check browser tab displays correct title
  • Use Google 'site:yourblog.blogspot.com' to see live titles
  • Verify title is under 60 characters total
  • Test on different post types: posts, pages, homepage

Pro Tips

  • Check competitor titles for similar topics before writing yours
  • Use Google Search Console to find pages with low CTR and improve titles
  • Include your location for local topics: 'Best Cafes in Melbourne'
  • Test different title formats and track CTR changes over time
  • Use the 'SERP Simulator' tools online to preview Google display

Common Issues & Fixes

Problem: Title shows blog name twice
Solution: Your template has duplicate title code. Check Theme > Edit HTML and look for multiple <title> tags or data:blog.pageTitle usage. Remove duplicates.
Prevention: Always backup template before editing. Use only one title format method.
Problem: Changes not appearing in Google
Solution: Google takes time to recrawl. Use Search Console > URL Inspection > Request Indexing to speed up the process. Wait 2-7 days for changes to appear in search results.
Prevention: Make title changes early, before content becomes important.
Problem: Title truncated in search results
Solution: Your combined title (post + blog name) is over 60 characters. Shorten the post title or blog name.
Prevention: Always count total characters: post title + separator + blog name.
Problem: Template edit broke the blog
Solution: Go to Theme > Backup/Restore > Restore from backup. Use the XML file you downloaded earlier.
Prevention: Always download a backup before editing template HTML.