Meta Descriptions
Medium auto-generates meta descriptions from your subtitle or first paragraph. Here's how to optimize them.
Prerequisites
- Medium account
- Understanding of meta description purpose
Subtitle as Meta Description
Your subtitle is your primary SEO lever.
How Medium Generates Descriptions
Priority 1: Your story's subtitle.
Priority 2: First ~160 characters of content (if no subtitle).
Medium uses this for the meta description tag.
Also used for Twitter/Facebook sharing previews.
Subtitle Best Practices
Always add a subtitle—never leave it blank.
150-160 characters: Optimal display length.
Include keywords: Natural placement of primary keyword.
Call to action: 'Learn how to...' or 'Discover why...'
Complement the headline: Expand, don't repeat.
Examples
Headline: '5 TypeScript Tips Every Developer Should Know'
Good Subtitle: 'From strict mode to generics, these patterns will improve your code quality and team collaboration.'
Bad Subtitle: 'TypeScript tips for developers' (too vague, wastes space)
Verification Checklist
- View Meta Tag
- Social Preview