Meta Descriptions

5-10 minBeginner

Medium auto-generates meta descriptions from your subtitle or first paragraph. Here's how to optimize them.

Prerequisites

  • Medium account
  • Understanding of meta description purpose
Easy Recommended

Subtitle as Meta Description

Your subtitle is your primary SEO lever.

1

How Medium Generates Descriptions

1

Priority 1: Your story's subtitle.

2

Priority 2: First ~160 characters of content (if no subtitle).

3

Medium uses this for the meta description tag.

4

Also used for Twitter/Facebook sharing previews.

2

Subtitle Best Practices

1

Always add a subtitle—never leave it blank.

2

150-160 characters: Optimal display length.

3

Include keywords: Natural placement of primary keyword.

4

Call to action: 'Learn how to...' or 'Discover why...'

5

Complement the headline: Expand, don't repeat.

3

Examples

1

Headline: '5 TypeScript Tips Every Developer Should Know'

2

Good Subtitle: 'From strict mode to generics, these patterns will improve your code quality and team collaboration.'

3

Bad Subtitle: 'TypeScript tips for developers' (too vague, wastes space)

Verification Checklist

  • View Meta Tag
  • Social Preview