Technical SEO Playbook

Platform Development

Core concepts, architecture, and development best practices

Platform Fundamentals

Core concepts, architecture, and file structure

30-45 minBeginner

WP_Query & The Loop

Query posts, custom loops, and template tags

45-60 minIntermediate

Themes & Template Hierarchy

Theme structure, template hierarchy, child themes

45-60 minIntermediate

Hooks, Actions & Filters

WordPress hook system for extending functionality

45-60 minIntermediate

Version control best practices for this platform

30-45 minIntermediate

Browser Extensions

Essential Chrome/Firefox extensions for debugging

15-30 minBeginner

Security Plugins

Setup Wordfence, AIOS, and security best practices

30-60 minIntermediate

Custom Post Types & Taxonomies

Register CPTs and custom taxonomies

30-45 minIntermediate

Backup & Restore

Manual and automated backup strategies

45-90 minIntermediate

CLI / Terminal Access

Command line tools for site management (WP-CLI, Shopify CLI, etc.)

30-60 minAdvanced

WooCommerce Fundamentals

Core WooCommerce concepts, architecture, hooks, and debugging

30-45 minIntermediate

WooCommerce Setup

Installation, configuration, settings, and adding products

45-60 minBeginner

WooCommerce SEO

Product SEO, schema markup, indexability, and performance

45-60 minIntermediate

On-Page SEO

Optimize content elements visible on your pages

Configure unique, descriptive page titles

5-10 minBeginner

Meta Descriptions

Write compelling meta descriptions for each page

5-10 minBeginner

Header Tags (H1-H6)

Structure content with proper heading hierarchy

10-15 minBeginner

Alt tags, compression, lazy loading, WebP

15-30 minIntermediate

Internal Linking

Build strategic internal link architecture

20-40 minIntermediate

Create clean, SEO-friendly URL patterns

10-20 minBeginner

Technical SEO

Configure crawling, indexing, and site architecture

Implement rel="canonical" to prevent duplicate content

10-15 minIntermediate

Generate and submit XML sitemaps

10-20 minBeginner

Configure crawl directives for search engines

5-15 minIntermediate

Set up permanent redirects for URL changes

10-30 minIntermediate

Create custom 404 pages and monitor errors

15-30 minBeginner

Install free Let's Encrypt certificates or upload custom ones via Certbot, Cloudflare, or Hosting Panels.

15-60 minIntermediate

Control crawl budget and indexing

15-30 minAdvanced

Handle paginated content properly

15-30 minIntermediate

Create a text-only site map for AI crawlers

10-20 minBeginner

International SEO

Target multiple languages and regions

Multi-language and regional targeting

30-60 minAdvanced

Structured Data

Add schema markup for rich search results

Implement JSON-LD structured data

20-45 minIntermediate

Add breadcrumb navigation with schema

15-30 minBeginner

Performance

Improve speed and Core Web Vitals

Core Web Vitals

Optimize LCP, INP, and CLS

Page load optimization techniques

Mobile Optimization

Responsive design and mobile-first

ActiveCampaign AEM Beehiiv BigCommerce Blogger Brevo ClickFunnels Concrete CMS Contentful ConvertKit Craft CMS Custom Dev.to Drupal ExpressionEngine GetResponse Ghost Grav Hashnode HubSpot Instapage Joomla Kentico Klaviyo Leadpages Magento Mailchimp Medium October CMS PrestaShop Sanity Shopify Silverstripe Sitecore Squarespace Strapi Substack TYPO3 Umbraco Unbounce Webflow Wix WordPress WP.com

HomeJoomlaMeta Descriptions

Meta Descriptions

5-10 minBeginner

Global or Article level.

Easy

Global

Site default.

1

Config

1

System > Global Configuration > Site > Metadata Settings

2

This is a fallback

Easy Recommended

Article

Per page.

1

Edit

1

Content > Articles > [Article]

2

Tab: Publishing

3

Field: Meta Description

Verification Checklist

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