ActiveCampaignAEMBeehiivBigCommerceBloggerBrevoClickFunnelsConcrete CMSContentfulConvertKitCraft CMSCustomDev.toDrupalExpressionEngineGetResponseGhostGravHashnodeHubSpotInstapageJoomlaKenticoKlaviyoLeadpagesMagentoMailchimpMediumOctober CMSPrestaShopSanityShopifySilverstripeSitecoreSquarespaceStrapiSubstackTYPO3UmbracoUnbounceWebflowWixWordPressWP.com

Conversion Tracking

45-90 minAdvanced

Track leads, signups, and sales from your Leadpages landing pages. Proper conversion tracking is essential for measuring ROI and optimizing campaigns. This guide covers GA4, Google Ads, Facebook Pixel, and Leadpages native analytics.

Prerequisites

  • Leadpages account
  • Published landing page(s)
  • GA4 property (for GA tracking)
  • Google Ads account (for ads tracking)
  • Meta/Facebook Ads account (for Facebook tracking)
Easy Recommended

Thank You Page Tracking (Recommended)

The most reliable conversion tracking method. When someone completes your form, they land on a thank-you page. Track that pageview as a conversion.

1

Create a Thank You Page

1

In Leadpages, create a new page

2

Choose 'Thank You' template or build custom

3

Add confirmation message and next steps

4

Publish with a clear URL: /thank-you or /success

2

Connect Form to Thank You Page

1

Edit your landing page

2

Select your form/button

3

In form settings, find 'After Submit' or 'Redirect URL'

4

Select or enter your thank-you page URL

5

Save and publish

3

Set Up GA4 Conversion

1

In GA4, go to Admin > Events

2

Click 'Create event'

3

Name: 'lead' or 'signup_complete'

4

Condition: page_location contains '/thank-you'

5

Save, then mark this event as a Key Event (conversion)

4

Test the Full Flow

1

Fill out your form with test data

2

Verify redirect to thank-you page

3

Check GA4 Realtime > Conversions

4

You should see your conversion event fire

Best Practices

Do

  • Always use thank-you page tracking—it's most reliable
  • Test the complete flow before launching campaigns
  • Set up GA4, ads platforms, AND native analytics
  • Use consistent conversion naming across platforms
  • Mark conversions as 'One per user' to avoid duplicates
  • Verify tracking in Realtime before spending on ads

Don't

  • Track popup thank-you messages (unreliable)
  • Forget to test before launching paid campaigns
  • Use 'Every' conversion counting for leads
  • Skip verification steps
  • Install tracking code on thank-you AND all pages (duplication)
  • Ignore discrepancies between platforms

Verification Checklist

  • Submit a test form and verify thank-you redirect
  • Check GA4 Realtime for conversion event
  • Use Google Tag Assistant extension
  • Check Facebook Events Manager for Lead event
  • Verify Google Ads conversion in campaign reports
  • Check Leadpages native analytics matches

Pro Tips

  • Set up thank-you page conversion BEFORE launching any campaigns
  • Add conversion value even for leads: $5-50 depending on lead quality
  • Create separate thank-you pages per campaign for granular tracking
  • Use UTM parameters consistently: utm_source, utm_medium, utm_campaign
  • Set up Slack/email notifications for new leads via Zapier
  • Review conversion data weekly and optimize underperforming pages

Common Issues & Fixes

Problem: Conversions not tracking at all
Solution: 1) Check that form redirects to thank-you page correctly. 2) Verify tracking code is on thank-you page (view source). 3) Check for JavaScript errors in browser console. 4) Ensure thank-you page URL matches trigger condition.
Prevention: Always test the full form submission flow after setup.
Problem: Double counting conversions
Solution: Thank-you page may be reloading or accessible directly. Add a 'conversion' flag or use 'one per session' counting in Google Ads. In GA4, check for duplicate events.
Prevention: Set conversion counting to 'One' in Google Ads. noindex thank-you pages.
Problem: GA4 shows conversions but Google Ads doesn't
Solution: Google Ads tracking is separate from GA4. Ensure you installed the Google Ads conversion tag, not just GA4. Import GA4 conversions to Google Ads if preferred.
Prevention: Decide whether to use native Google Ads tracking or import from GA4. Pick one approach.
Problem: Facebook Pixel not firing
Solution: Check browser console for errors. Ensure the base pixel loads before the lead event. Use Facebook Pixel Helper extension to debug.
Prevention: Install base pixel globally, event code on thank-you page only.