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Conversion Tracking

45-90 minAdvanced

Set up conversion tracking for purchases and other key actions.

Prerequisites

  • GA4 or Google Ads account
  • Access to BigCommerce settings
Intermediate

GA4 Purchase Tracking

Track purchases in GA4.

1

Configure Events

1

If using GTM with dataLayer, purchase events fire automatically

2

In GA4, go to Admin > Events > Mark as conversion

3

Mark 'purchase' as conversion event

Verification Checklist

Pro Tips

  • Use conversion value for ROAS bidding
  • Set up view-through conversions for Display
  • Test in Preview mode before going live