Internal Linking

20-40 minIntermediate

Build strategic internal links to distribute link equity and improve crawlability.

Prerequisites

  • Access to BigCommerce control panel
Beginner

Category Navigation

Optimize main navigation.

1

Organize Categories

1

Go to Products > Categories

2

Create logical hierarchy (max 3 levels deep)

3

Use descriptive, keyword-rich category names

Verification Checklist

Pro Tips

  • Link from high-traffic pages to key products
  • Use breadcrumbs for additional internal links
  • Create collection/hub pages for product categories