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Internal Linking

20-40 minIntermediate

Build a strategic internal link structure to distribute PageRank, improve crawlability, and help users navigate your store.

Prerequisites

  • Access to Magento admin
  • Understanding of site hierarchy
Beginner

Category Navigation

Optimize main navigation structure.

1

Organize Categories

1

Go to Catalog > Categories

2

Create a logical hierarchy: Main Category > Subcategory > Products

3

Keep depth to 3 levels maximum for SEO

4

Use descriptive category names with keywords

2

Enable in Navigation

1

For each category, ensure 'Include in Navigation Menu' is Yes

2

Order categories by importance/sales volume

Verification Checklist

Pro Tips

  • Link from high-authority pages (homepage, top categories) to key products
  • Use exact-match anchor text sparingly - vary your link text
  • Create 'hub' pages that link to all products in a category