Conversion Tracking

45-90 minAdvanced

Track key conversion events (e.g., form submissions, purchases) and send them to your analytics/ads platforms.

Prerequisites

  • Event names defined
Intermediate Recommended

Custom Events

Using analytics libraries.

1

Triggering Events

1

Call your analytics provider's event function upon successful completion of a goal.

2

Example with GA4 via @next/third-parties.

Example
import { sendGAEvent } from '@next/third-parties/google'

const handleSubmit = async () => {
  // ... submit logic ...
  sendGAEvent({ event: 'generate_lead', value: 'newsletter' })
}

Verification Checklist

  • Perform the conversion action and verify the event fires in debug mode.