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Google Analytics 4

60-90 minAdvanced

Connecting Google Analytics 4 to Shopify.

Prerequisites

  • Google & YouTube Channel App
Easy Recommended

Method 1: Google & YouTube App (Native)

The official, easiest way. Handles typical e-commerce events automatically.

1

Install

1

Shopify Admin > Sales Channels > Google & YouTube.

2

Click 'Connect Google Account'.

3

Select your GA4 Property.

4

This automatically places the tag and tracks purchase events.

Verification Checklist

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