Google Analytics 4 on Mailchimp - Technical SEO Playbook

Easy Recommended

Website Builder Integration

Add GA4 to Mailchimp websites.

1

Connect GA4

1

Go to Website > Settings.

2

Find 'Tracking' or 'Analytics' section.

3

Click 'Connect Google Analytics'.

4

Enter your GA4 Measurement ID (G-XXXXXXXX).

5

Save changes.

2

Alternative: Custom Code

1

If direct integration unavailable:

2

Website Settings > Custom Code > Head.

3

Paste the full GA4 gtag.js snippet.

4

Get code from GA4: Admin > Data Streams > Web.

Intermediate Recommended

Landing Page Tracking

Add tracking to individual landing pages.

1

Per-Page Tracking

1

Edit landing page > Settings.

2

Find 'Tracking' section.

3

Enable Google Analytics tracking.

4

Enter GA4 Measurement ID.

5

Publish to activate.

2

Track Form Submissions

1

Mailchimp forms trigger thank-you pages.

2

Set up GA4 event or pageview tracking on thank-you URL.

3

Create conversion in GA4: Admin > Events > Mark as conversion.

Intermediate Recommended

Email Campaign Tracking

Track clicks from emails in GA4.

1

Google Analytics Tracking

1

Mailchimp can auto-add UTM parameters to links.

2

Campaign Settings > Tracking > Google Analytics Link Tracking.

3

Toggle ON.

4

Links will include utm_source, utm_medium, utm_campaign.

2

Custom UTM Parameters

1

Manually add UTMs to links if needed.

2

Example: ?utm_source=mailchimp&utm_medium=email&utm_campaign=newsletter

3

This appears in GA4 under Traffic Acquisition.

Google Analytics 4

Prerequisites