Google Analytics 4 on WordPress.com - Technical SEO Playbook

Easy Recommended

Plugin Method (Business+)

Install GA4 using plugins on Business plan.

1

Install GA Plugin

1

Plugins > Add New.

2

Search for 'Google Analytics' or 'Site Kit by Google'.

3

Install and activate 'Site Kit by Google' (official Google plugin).

4

Or use 'GA Google Analytics' for simpler setup.

2

Connect Site Kit

1

After activation, click 'Start Setup'.

2

Sign in to your Google account.

3

Grant permissions to Site Kit.

4

Connect to Google Analytics.

5

Select your GA4 property.

6

Complete setup—tracking code auto-installed.

Intermediate

Header Code (Business+)

Manually add GA4 code to site header.

1

Add Custom Code

1

Tools > Marketing > Traffic.

2

Look for 'Analytics' or 'Site Verification' section.

3

Or use custom code insertion via Appearance > Customize.

4

Paste GA4 gtag.js code in header section.

2

GA4 Code

1

Get code from GA4: Admin > Data Streams > Web > View Tag Instructions.

2

Copy the full <script> snippet.

3

Paste in header code area.

4

Save changes.

Easy

Built-in Stats (All Plans)

Use Jetpack Stats as GA4 alternative.

1

Jetpack Stats

1

All WordPress.com sites include Jetpack Stats.

2

Access via Dashboard > Jetpack > Stats.

3

Shows: Page views, top posts, referrers, countries.

4

Limitations: Less detailed than GA4, no events, no conversions.

2

When Jetpack Suffices

1

Personal blogs with basic traffic monitoring.

2

Content sites focused on page views only.

3

Sites not running ad campaigns or complex funnels.

Advanced

Workaround (Premium)

Partial tracking for Premium plan users.

1

Limited Options

1

Premium plan cannot install custom JavaScript.

2

Options: Link to GA4 from external tools (limited).

3

Consider upgrading to Business for proper analytics.

4

Or rely on Jetpack Stats + Search Console data.

Google Analytics 4

Prerequisites