Google Analytics 4
60-90 minAdvanced
Implement GA4 tracking on your Magento store to measure traffic, conversions, and user behavior.
Prerequisites
- Google Analytics 4 property created
- GA4 Measurement ID (G-XXXXXXXXXX)
- Access to Magento admin
Intermediate
Using Google Tag Manager
Recommended method via GTM.
1
Install GTM
1
Install a GTM extension for Magento (e.g., Mageplaza, WeltPixel)
2
Or manually add GTM snippet to theme
3
Add container code to <head> and <body>
2
Create GA4 Tag in GTM
1
In GTM, create new tag > GA4 Configuration
2
Enter your Measurement ID
3
Trigger: All Pages
4
Publish container
3
Enhanced Ecommerce
1
Use dataLayer to push ecommerce events
2
Configure purchase, add_to_cart, view_item events
3
Many Magento GTM extensions include this automatically
Verification Checklist
Pro Tips
- Use GTM for flexibility - easier to add/modify tracking
- Set up enhanced ecommerce for revenue tracking
- Create audiences in GA4 for remarketing