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Google Analytics 4

60-90 minAdvanced

Set up GA4 tracking to measure traffic, user behavior, and conversions.

Prerequisites

  • GA4 property and Measurement ID
  • Access to BigCommerce control panel
Beginner

Built-in Analytics

Use BigCommerce's native analytics settings.

1

Add GA4 ID

1

Go to Storefront > Script Manager (or Settings > Analytics)

2

Use Google Analytics 4 settings if available

3

Enter your G-XXXXXXXXXX Measurement ID

Verification Checklist

Pro Tips

  • Use GTM for easier debugging and updates
  • Set up conversion events in GA4 for purchases
  • Link GA4 to Google Ads for remarketing