Looker Studio
45-90 minIntermediate
Visualize your Shopify date alongside GA4 and Ads data. Shopify does not have a native connector for Looker Studio, so you rely on GA4 data (standard) or a third-party connector (advanced).
Prerequisites
- GA4 connected to Shopify
Easy Recommended
Standard (Via GA4)
Using Google Analytics 4 as the bridge.
1
Connect
1
Ensure Shopify is sending data to GA4 (via Google & YouTube app)
2
Open Looker Studio
3
Add Data Source > Google Analytics 4
4
This gives you Traffic, Sales (Purchase events), and User data
2
Limitations
1
You won't see raw order details (customer names, specific SKUs) easily without custom dimensions
2
Best for high-level marketing overview
Verification Checklist
- Report loads without configuration errors
- Sales data matches Shopify Admin (approx <5% discrepancy is normal)