Google Tag Manager
45-60 minAdvanced
Install and configure Google Tag Manager to manage all your marketing and analytics tags without code deployments.
Prerequisites
- GTM account and container
- Access to Magento admin and theme files
Beginner
Using Extension
Recommended: Use a GTM extension.
1
Install Extension
1
Search Magento Marketplace for 'GTM' or 'Google Tag Manager'
2
Popular options: Mageplaza, WeltPixel, MageWorx
3
Install via composer or upload
2
Configure
1
Go to extension settings in admin
2
Enter your GTM Container ID (GTM-XXXXXXX)
3
Enable dataLayer for ecommerce if available
Verification Checklist
Pro Tips
- Use GTM's built-in variables for page URL, referrer, etc.
- Set up triggers for key conversions: purchase, add to cart, lead form
- Use GTM environments for staging vs production