ActiveCampaignAEMBeehiivBigCommerceBloggerBrevoClickFunnelsConcrete CMSContentfulConvertKitCraft CMSCustomDev.toDrupalExpressionEngineGetResponseGhostGravHashnodeHubSpotInstapageJoomlaKenticoKlaviyoLeadpagesMagentoMailchimpMediumOctober CMSPrestaShopSanityShopifySilverstripeSitecoreSquarespaceStrapiSubstackTYPO3UmbracoUnbounceWebflowWixWordPressWP.com

Call Tracking

30-60 minIntermediate

Implement call tracking to measure phone leads from your store.

Prerequisites

  • Call tracking provider account (CallRail, etc.)
  • Access to BigCommerce Script Manager
Intermediate

Dynamic Number Insertion

Track calls by traffic source.

1

Install Tracking Script

1

Get JavaScript snippet from your provider

2

Add to Storefront > Script Manager (Head, All Pages)

3

Configure phone number replacement rules

2

Verify Replacement

1

Visit store from different sources (organic, paid)

2

Verify displayed phone number changes

3

Test by calling to confirm tracking

Verification Checklist

Pro Tips

  • Use whisper messages to alert staff of call source
  • Record calls for quality assurance
  • Integrate with CRM for lead tracking