Platform Fundamentals
30-45 minBeginner
Klaviyo is an e-commerce focused email and SMS marketing platform with signup forms and landing pages.
Prerequisites
- Klaviyo Account
Easy Recommended
Dashboard Navigation
Getting oriented in Klaviyo.
1
Access Forms & Pages
1
Log in to www.klaviyo.com.
2
Navigate to Signup Forms for embedded forms and popups.
3
Create landing pages via Campaigns > Landing Pages.
2
Tracking Setup
1
Go to Account > Settings > Tracking.
2
Install the Klaviyo tracking snippet on your site.
3
Enable e-commerce integrations (Shopify, WooCommerce, etc.).
Verification Checklist
- Can access signup form builder
- Tracking is properly configured